Outlets Boost Sales at Vera Bradley, Michael Kors and Express


Top retailers tout the value sector as a highlight in Q1.

Vera Bradley’s Outlet Locations Drive Growth

Vera Bradley CEO John Wallstrom said recently that his company’s customer base continues to grow, thanks to its outlet shops.

“The strongest driver has been the growth of our outlet business at our Vera Bradley Outlet locations where we see growth in total customer households in both retained and new customers,” Wallstrom said during an earnings call. “We see the best growth in the new customer segment that we are targeting, the ‘daymaker’.”

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