WHAT'S HAPPENING AT THE STORE
The pace of change in retail is accelerating and many old-line retailers are tottering on the brink of irrelevancy and sure demise. The...
Angela Ahrendts’ Apple is No “Store” – It’s a Community
Selling stuff in an Apple store is nowhere to be found in Angela Ahrendts’ vision for Apple’s retail business, which she is in charge of...
CONSUMER LOYALTY IS A BY-PRODUCT OF PERSONALIZED EXPERIENCES: CONNECT THE DATA DOTS
Personalization is the next iteration of a digital strategy to mitigate consumer trends for sharp value pricing and/or convenience....