CONSUMER LOYALTY IS A BY-PRODUCT OF PERSONALIZED EXPERIENCES: CONNECT THE DATA DOTS
Personalization is the next iteration of a digital strategy to mitigate consumer trends for sharp value pricing and/or convenience....
Swarovski & Levi’s Find the Right Fit for Data
Retail was never just about selling product. Retailers’ value proposition has always included experience and aspiration. The problem of...
VALUABLE ON THE GROUND INSIGHTS FROM EDWARD HERTZMAN
Speaking at the Retail Marketing Society meeting on March 8 was Edward Hertzman, founder of Hertzman Media Group/Sourcing Journal, who...